26 October 2012

P&G Japan and their great CSR initiative

Thanks to a friend of mine working in one of the major communication agency in Japan. I was able to discover this great initiative from P&G in 2011.

P&G have been conducting 'Ariel Cheers for You. Project', a laundry support activity to help people affected by the Tohoku earthquake in Japan. In this activity, they collect laundry from evacuees in the shelters in Miyagi, then convey them to the Laundry Center in Yamagata, where the lifelines were not damaged. There they washed, dried and folded the garments, and then drive them back to Miyagi again for delivery.

I believe this is a great example of corporation engaging their own staff to contribute to helping others. This created bonds between the staff and the people, developed empathy and gave a feeling of purpose for their workers. In addition, it made a great opportunity to promote their brand at the same time in a positive way. This is simply brilliant.

16 October 2012

Video interview of Nhat Vuong the Founder of ikifu.org by Cisco

On October 10th 2012, the interview of Nhat Vuong was published on MyNetworked Life an initiative from Cisco. My Networked Life is a documentary-style video series that takes you around the world for a look at how young professionals, entrepreneurs, artists and students are using connected technology to achieve goals and realize dreams. These stories are personal, they are real and they are powerful.

The whole shooting took actually 2 days. We went in different areas of Tokyo, such as Shibuya, Akihabara, my office in Higashi-Nihonbashi and even my little home in Shinjuku. The staff that you could see on the video were my interns Sebastien, Jonathan and Xavier. It was my first video interview and I am looking forward to doing more in the future.